Wednesday, August 22, 2007

Move Over Trashy Marketing Ploys, "Wholesome" is "Now" the Winning Way...


(More...)

NEW YORK (AdAge.com) -- Ask any 8-year-old what they did last weekend, and their response most likely consisted of three words: "High School Musical." The sequel to the Disney Channel's surprise made-for-TV hit smashed basic-cable.

It would appear that "wholesome" may be gaining as a trend to be reckoned with in the entertainment industry...

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