Marketing the Bad Boy Image

There is something to be said about the tremendous success, media attention and hefty paychecks that a bad boy image can garner in today's entertainment market, catapulting many of the misbehaving or those rumored of being dark and twisted to the top of the Hollywood dung heap. Taylor Swift's recent album including a song entitled Dear John,which alludes to an alleged past relationship with guitar god/singer songwriter John Mayer was said to be the fastest selling album of 2010. The song describes Mayer as dark and asks the question of him "Don't you think I was too young to be messed with?
John Mayer's media coverage concerning Jennifer Aniston and Jessica Simpson overshadowed significantly his extraordinary talent as an artist. Our culture seems to promote and thrive on the antics of the shocking and the outrageous. The brazen and raw outtakes are in today's reality driven market the kind of incidents that draw mass attention and are almost certain to go viral, in the process attracting devoted followings and even offers ranging in the tens of thousands to the millions for product endorsement and advertising deals. Call it the dark side or the hard cold reality of the business.
The domestic violence episode on the Kardashian reality show some months ago where blood was actually drawn due to the severity of the injuries certainly had everyone talking and "outraged" for days, if not weeks. The ratings of course went through the roof and, of course, the Kardashian clan came out on top financially last year grossing upwards of 11 million dollars. There have been other attention drawing antics that have also generated attention and controversy. By today's television standards they are considered royalty, and, a standard to measure up to.
Seriously, how can you really blame stars and their handlers hungry for either money or attention for taking the more lucrative, albeit less tasteful and sometimes sleazier route if it will mean the difference between a hefty paycheck or a paltry one? And, in some cases it could mean the difference between having a career or simply not working at all. For some it is simply a formula, a method and a calculation for guaranteed success, assuring popularity and a rise in mass appeal. I can imagine the tremendous pressure that some artists must be under to conform their real selves to the image that sells.
I don't want to sound too preachy or for my observations to take on a self-righteous tone because I am well aware and painfully in tune with the realities of the world in which we live. Yet somehow in the midst of all of this there seems to be a higher standard, a mark or a bar which we are being called to raise ourselves in order to bring some sense of sanity and decency back into the equation. If not it seems the frenzy of mass appeal generated by the thrill rides of shock value and the like are poised to overtake our sense of decency and morality, heading our society on a collision course with itself and a sure route to implosion. The examples cited are just a tip of the iceberg. If the low achievements in US education revealed in plumeting test scores and our ranking 30 on the list with China at number one is not a subtle wake up call of sorts and a barometer of misplaced priorities then what other signals do we need and what else will it take?



I read recently that John Mayer was heckled on city streets by women who were still railing from his treatment of ex-girlfriends Jennifer Aniston and Jessica Simpson, proclaiming rather boisterously in a public place that he was a horrible person. Mayer has been portrayed consistently in the media as the serial heartbreaker, the tell all ex who characterized Jessica Simpson as sexual napalm. He was so distressed by this incident that he is currently on a full court press to make an "image" adjustment and change people's perspective about "it." I said "image" and not him because an artist's image and who they are authentically outside of the public persona that is oftentimes developed to sell a product varies significantly. Many of John's close friends and fans have experienced him as a completely different person. A horrible person is something that would not even come across their minds as a way of describing him.
Charlie Sheen, the most notorious bad boy these days is the highest paid actor on television commanding 1.25 million per episode after renegotiations which came despite a Christmastime arrest over an assault on his wife and subsequent sentencing to 30 days of rehab. Sheen made over 40 million dollars last year and his television sitcom is number one.

While there are no hard and fast solutions to what seems to be an ongoing dilemma of the marketability of the authentic person in contrast to the profitability of the 'bad boy" image, it seems to me it will boil down ultimately to the following questions. The first is what will the market ,and, ultimately society, bear? The second is how well does the sporter of the bad boy image sleep at night? Charlie Sheen and other bad boys have either at some point in the process overdosed on drugs, been in and out of rehab and clocked up numerous hours on their therapists couches. So, the question at the end of the day and eventually, at the end of life's journey is "how much is or was it really worth?"

Something upon which to ponder,reflect and perhaps rethink...

A Song for Kanye: It's About Forgiveness and Class. Hooray to Taylor for Letting it Shine Through Her Music!

I watched the Video Music Awards last Sunday on MTV in anticipation of an engaging program filled with spectacular pop performances. I was also eagerly expecting some suprise performances. From the list that had been broadcast in previews of the show, the line-up did not seem to be well rounded. But the show came through and most of the performances were good. There were several which were very good,despite the industry's subconscious or conscious attempt to echo GaGa-esque music filled with that muffled speaker type echo. I honestly don't know the technical musical term for it,but most of you know what I am making reference to if you've listened to the songs in the  pop music top 10.  Most of them have that same sound effect...and beat. I do enjoy the outlandishly creative Ga Ga outfits though. She is a creative genius in image design to say the least.Anyway,enough of the introductories.

All of the performances were entertaining. There was one performance that night with which I was thoroughly impressed. Taylor Swift's song was beautiful. I thought she projected her sweet youthful energy and song writing talent,which was showcased by the song and the ambience created with her bare feet,white dress and innocence. I have to admit that I did not know that the song was about Kanye West. When I made that discovery,her stock rose exponentially in my book.  To tell you the truth, I am glad I did not discover this fact until after the performance. It took away any pre-conceived notions and prejudicial brownie points  that would have accumulated if I had known in advance. So my opinion is really unbiased as it is based purely on the strength of the song and Taylor's lovely performance of it. In a world and industry filled with glorified nastiness and tit for tat psychological rough housing by way of snarks and dissing, 9 times out of 10 for the pure shock value of it all, in eforts to gain attention,the song was refreshing. I found myself analyzing the lyrics,especially the mention of the 32 year old who was still an innocent. That phrase in the lyric made me think of someone other than Kanye. At the end the song closes with a reference to using a bicycle instead when crossing the tightrope. Well, hopefully you get the picture.  The bottom line is , if like me you were not in on the 'inside info, it was still just a beautiful song that appealed to the imagination. The fact that it was a song for Kanye  ups Taylor's ante in the class department. To all the naysayers out there,forgiveness is not something you do to increase your popularity. It is transformative action and gift from the divine which is as beneficial to the one forgiving as it is for the one being forgiven. It is an action that  wipes the slate clean if forgiveness is actually acomplished. It allows people to move on with their lives emotionally,spiritually and physically. In fact, some have been afflicted with illness and disease because they've held onto grudges and misdeeds performed by others against them or someone else close to the point that they become physically sick. So in the spirit of Christianity and Yom Kippur in Judaism,please let the forgiveness begin.

Other Class Acts:

Drake who brought in Swizz Beatz and Mary J. Blige for a fabulous rendition of "Fancy".

                                          
The young brother definitely has it going on. The lyrics to his songs are not only thought provoking,but he also has that artistic integrity that you root for enthusiastically from the sidelines. Drake is a conscientious  and thoughtful rapper that you want to see win. The performance with Mary J. Blige and Swizz Beatz was one of the highlights of the show. Mary delivered a powerfully soulful rendition of "Fancy" with Swizz Beatz demonstrating his grand piano skills. I found myself wondering if Alicia was going to join him on the piano. The stage choreography augmented the Rat Pack theme that Drake was aiming for and the well lit and positioned "Drake" sign in the background added to the class. I found myself intently listening to the lyrics and witnessing the new hip hop standard for being fancy unfolding with swagger and subtle panache...if there can be such a thing.


Eminem and Rihanna

As the show opener Eminem's performance bordered on the "hip hop" spectacular. The drum orchestra in the background,stage set up and enthusiastic audience contributed to the excitement generated.  He is a talented rapper indeed.His creativity and command for catchy and thought provoking storytelling was aptly showcased in "Not Afraid", an inspiring rallying cry.

Usher

Top notch.

Forgiveness and class won out in my book. What more can I say?


Well done.